About me

My Loves

You only get one life so you better make it a good one!

Over these next few minutes and pages you will learn more about what is at my core and what makes me tick - humans! I just love them! I've not only had the pleasure of being one (and at times a complex one) but I've worked with many in my professional capacity and in my businesses over the past 6 years.

To see someone evolve into their full potential is the best feeling - I guess it's a bit like a toddler's first steps and then watching them all the way through to graduation. 

When I'm not cheering on others I try to cheer on myself.... but I'm just like any typical 40 year old! I struggle to make perfect food choices 100% of the time, I sometimes talk myself out of going to the gym, I still experience stress because I try to go above and beyond and I wonder when the cellulite attached itself to my thighs.

But I laugh.....because life is for living, right!

I am addicted to personal development, love lemon meringue, once trained for a body building competition, won Top Office Professional of the Year (I must have been the only nominee!), dream of being a comedian and radio host, and my love for cars once saw me win a trophy for Top Chicks Toy at a car show!

“I can testify to the program.... it has changed my life and most importantly the life I have with my girls as a single mum. No more grumpy mummy and now a happier home. The most dangerous part is when you start thinking clearer and need something to do with all the energy....you may even start thinking anything in life is possible. Thank you Fi!”. Kylie.
“My husband and I have been getting Fi to train us for the past 6 months and she is totally AMAZING!!!! She is always extremely professional and has become a great friend and positive role model. I never ever would have thought that I would stick at going to the gym, but it is with Fi's help that I have got amazing results and have gone religiously 3 times a week. Go Fi, you are AWESOME!.” Erin and JP.
My Story

Where do I even start on this....


Born and raised in a beach side suburb in Adelaide to a working class couple and alcoholic father. I always believed I was fat and not good enough, and I failed year 12.....but you can read more about that in my memoirs book....(whenever I get around to writing that!)

At the core of me is curiosity.

I have spent many moments of my life wondering 'what makes humans do what they do?'

Sometimes it's for amazing, inspirational feats, and other times just complete craziness (consider the Darwin Awards here)....

With the curiosity came a deep desire to learn more, although in high school that was the last thing I wanted to do. I wanted to get out in the world and live! Can't say I did that overly 'well' and 'balanced' until I hit my hardest times.

See I was only ever taught perfection. Making everything look great on the outside so that it pleased others. Heck I even south out people pleasing in my career with the types of jobs I was attracted to. Constantly seeking other peoples approval of me.

Eventually I didn't know who I was. I was wearing so many masks.

Being a corporate stress head was all I ever knew for 20 years. It was what was the norm, almost as though you had to be that way to be seen as a high performer.

It came at such a price though. I was constantly sick with colds, migraines, PCOS, and even whooping cough! No-one ever mentioned that it might be because I was stressed, eating rubbish, drinking like a pirate and the most exercise I go was signing the membership form at various gyms. (who hasn’t signed up to a gym and then never actually visited again?!)

At the same time I knew I was outgrowing my role as a senior executive assistant and was seeking change but I wasn’t quite ready to leave the comfort of my six figure salary, great working conditions and the best boss you could wish for. So I decided to channel my energy into improving my health and wellbeing.

There was just something about this new energy and focus that I loved, something I’d ever felt before. I asked myself “what if everyone could feel this happy?”

I left my job and became a personal trainer.

I dreamt big, worked hard (the hours as a trainer are relentless) but there was something within me that wasn’t quite right.

I took with me the mindset and behaviours of the corporate version of me and tried to start a business. Perfectionism, hustle, comparitis and feeling like I was underachieving compared to others became the downfall. I was too afraid to ask for help. It was like a secret addiction I tried desperately to cover up.

I soon spiralled into depression and planned my exit strategy from life.

In the process of rebuilding life I discovered who I really was at my core and the beautiful blessing of my life experiences. I became even more  curious about humans and added human behaviour specialist, nutrition coach, and holistic therapies practitioner to my toolkit.

Now, I coach corporate women to empower and educate them to reclaim their life through improved physical and mental wellbeing, with the ultimate aim to reduce statistics of women's mental health and suicide.

The ability to open up these much needed conversations has led me to be featured on tv, contribute to books, speak at events and soon publish my own book.

If you’ve ever felt a struggle with your own mental or physical health I want you to know that there is HOPE, that we can inspire ourselves and others through our journey of growth and together we can make a difference in the world.


Fiona Hurle

Thought Leader

Phone: 0419 809 724

© 2018 FionaHurle.com